Tag Archives: NASCAR

Sunday Money

Title: Sunday Money: Speed, Lust, Madness, Death: A Hot Lap Around America with NASCAR

Author: Jeff MacGregor

Summary: If you are a sports fan, especially if you are a sports-business fan, you will enjoy this book. Author MacGregor and his wife follow the NASCAR circuit during a time of transistion – the year after Dale Earnhardt’s death at the Daytona 500 – and while they spend some time reporting the on-track action, most of the book is spent describing the culture and business of NASCAR, currently the second-most popular sport in the country (and for you doubters, MacGregor will explain why drivers are indeed athletes.)

If there was such a thing as Gonzo Sports Journalism, this would be it – the tone is irreverent and the author’s outlook is definately not sentimental. This book provides a unique insight into NASCAR – even if you don’t get it, you’ll walk away from this book understanding why some people – particularly CEOs and marketers – do.

Who will like this book? NASCAR fans, marketing people

If you like this, try: Moneyball by Michael Lewis, National Pastime by Steven Szymanski, Amped by David Browne

Recommended by: Nicole, Teen Librarian