Title: Brain Rules
Author: John Medina
Publisher: Pear Press, March 2008
“If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you would probably design something like a cubicle.”
This is just one of John Medina’s interesting observations detailed in Brain Rules. Medina has narrowed his research down to 12 rules of brain function with a chapter designated for each.
In chapter 1, “Exercise Boosts Brain Power” we learn, among other things, that one of the greatest predictors of successful aging is the presence or lack of a sedentary lifestyle. I personally know a few people who could benefit by reading chapter 4, “We Don’t Pay Attention to Boring Things”. Chapters 7 and 8 detail the effects of sleep and stress on brain function, and Chapter 11 tells us (surprise, surprise), that male and female brains are different. If you are interested in learning why we think and behave the way we do, Medina does a great job explaining the “rules”.
Who will like this book? Anyone interested in human behavior.
Recommended by: Sue, Circulation Coordinator